30th August, 2014 | by Nafisah Mohammed
Recently, Trends Luxury Fitted Kitchens hosted the launch SubZero-Wolf Kitchens and Appliances in Lagos. Hosted at the company’s headquarters in Lekki – the largest dedicated kitchen showroom in West Africa – Trends are the sole representatives of both these luxury kitchen brands in sub-Saharan Africa. Established 11 years ago, Trends specialises in the design, supply, installation and maintenance of European and American-style kitchens using the highest quality plywood to ensure longevity. While the frame of the kitchens – cupboards, drawers and floors are made locally, every other component makeup is imported to ensure authenticity and quality control. ‘’An official presence here means that customers are able to obtain products at the same cost as they would in the UK and their warranties are upheld. Today’s exhibition is an interactive display. We want guests to experience SubZero-Wolf products; cook, open fridges, help themselves to food and drink cooked on Wolf appliances and experiment. We want to open people’s minds to the products, to experience the quality of our work and get a feel for the excellence of the line,’’ said the CEO.
Wolf is one of the most durable and functional luxury cooking lines in the world. Offering unrivalled flame control from searing heat for stir-fries to a fast boil for quick cooking at the touch of a button, with Wolf you can create restaurant-quality meals in the familiar confines of your home kitchen. ‘’Wolf promotes healthy living; they don’t even make deep-fryers for the European market any longer,’’ enthuses Ewumi. Sub-Zero is a premium luxury lifestyle brand providing the most functional food preserving cooling systems in the world. Sub-Zero’s air purification system is based on technology developed for NASA and removes odours, bacteria and mould to vastly extend the life of fresh food. The brand’s largest refrigerator uses less energy than a 100 watt bulb and dual compressors mean twice the freshness. ‘’These products are for the discerning client who is interested in cooking and is particular about healthy living. They understand that they will have to pay a premium but appreciate that in life, you have to pay for quality,’’ said Ewumi.
SubZero-Wolf has been in existence for over seven decades and is regularly selected for luxury residential products throughout the world such as The Burj al-Arab in Dubai and The Bloomberg Tower in New York. The brand is also a long-time favourite of international celebrities and discerning wealthy clients the world over.